# 30-day content calendar for Kenyan small businesses

- Business / location:
- Audience and preferred languages:
- Monthly goal:
- Offer and verified terms:
- Primary contact route:
- Response hours:
- Owner:

Replace prompts with your own facts. Use customer stories and identifiable images only with permission. Planning and review days do not require a public post.

| Day | Action or prompt | Format / channel | Owner | Call to action | Result / notes |
|---|---|---|---|---|---|
| 1 | Introduce who you serve and the problem you solve | | | | |
| 2 | Show the main product or service in use | | | | |
| 3 | Answer the most common customer question | | | | |
| 4 | Explain location, collection or delivery | | | | |
| 5 | Introduce the person behind the business | | | | |
| 6 | Walk through how to order or book | | | | |
| 7 | Review questions and prepare next week's material | | | | |
| 8 | Compare two options by suitability | | | | |
| 9 | Demonstrate a care or maintenance tip | | | | |
| 10 | Explain what your actual price includes | | | | |
| 11 | Show a preparation step | | | | |
| 12 | Share an approved customer story | | | | |
| 13 | Answer a common objection honestly | | | | |
| 14 | Review useful conversations from the week | | | | |
| 15 | Present an offer with verified terms | | | | |
| 16 | Show available choices or appointments | | | | |
| 17 | Explain enquiry-to-completion steps | | | | |
| 18 | Demonstrate a mistake and a solution | | | | |
| 19 | Share a relevant local use case | | | | |
| 20 | Answer questions about the offer | | | | |
| 21 | Review enquiries and orders | | | | |
| 22 | Rework a useful explanation in another format | | | | |
| 23 | Share a second approved customer example | | | | |
| 24 | Explain aftercare or what follows purchase | | | | |
| 25 | Answer a new question from this month | | | | |
| 26 | Show an accurate before-and-after where appropriate | | | | |
| 27 | Ask what customers want explained next | | | | |
| 28 | Summarize your useful tips | | | | |
| 29 | Reconcile enquiry sources and confirmed orders | | | | |
| 30 | Plan next month using the evidence | | | | |

## Adaptation examples

- Salon: explain braid care, appointment duration, actual prices and booking requirements.
- Restaurant: show menu preparation, collection hours and confirmed delivery areas.
- Shop: compare product suitability, demonstrate usage and explain stock availability.
- Freelancer: explain package scope, required client inputs and revision boundaries.

Caption structure: customer question → useful answer → verified details → one next step.

## Weekly review

| Week | Posts published | Qualified enquiries | Confirmed fulfilled orders | Unknown-source enquiries | What to repeat | What to change |
|---|---|---|---|---|---|---|
| 1 | | | | | | |
| 2 | | | | | | |
| 3 | | | | | | |
| 4 | | | | | | |

Define qualified enquiries before counting. Count repeat messages about the same request once. Keep likes and views separate from business outcomes. No result is guaranteed by following this calendar.