# Social media client report

- Client reference:
- Prepared by:
- Reporting dates and timezone:
- Comparison dates:
- Agreed goal:
- Data sources and observation dates:

## 1. Outcome summary

Write two or three sentences describing the observed result, important limits and next decision. Do not claim a campaign caused revenue unless the records support that attribution.

## 2. Agreed work and delivery

| Deliverable | Agreed quantity / scope | Completed | Evidence / private order reference | Open issue and owner |
|---|---|---|---|---|
| | | | | |

Separate content production, paid distribution and purchased service delivery. Do not label purchased counts organic growth. Supplier completion does not prove retained audience or business outcomes.

## 3. Platform observations

| Metric and exact definition | Current period | Comparison period | Absolute change | Percentage change | Source / limitations |
|---|---|---|---|---|---|
| | | | | | |

Percentage change = (current minus previous) / previous × 100. Leave percentage unavailable when previous is zero. State the denominator of engagement ratios and do not mix views with unique people. Mark missing data N/A.

## 4. Business outcomes

- Qualified enquiry definition:
- Deduplication method:
- Qualified enquiries:
- Confirmed bookings / orders, excluding cancellations:
- Fulfilled orders:
- Reconciled revenue and currency:
- Unknown-source outcomes:
- Attribution method and limitations:

Example only: 24 qualified enquiries and 6 bookings produce a 25% booking-to-enquiry ratio. This does not prove the work caused those bookings. Explain when a booking relates to an earlier reporting period.

## 5. Costs

| Cost category | Amount | Currency | Included scope / source |
|---|---|---|---|
| Agency or reseller fee | | | |
| Paid media | | | |
| Other agreed costs | | | |

State which costs are included in any cost-per-enquiry calculation. Do not treat deposits as revenue or contribution as net profit. Avoid currency aggregation without documented conversion assumptions.

## 6. Findings and next action

- What the data shows:
- Alternative explanations:
- Missing or delayed evidence:
- One recommended change:
- Owner:
- Review date:
- Client decision:

Before sharing, reconcile source figures, remove unnecessary customer details, obtain permission for quotes and screenshots, and carry unresolved issues into the next report.