How the Facebook Reels Algorithm Actually Works
Facebook Reels are not TikTok clones.
They follow a different logic.
While TikTok rewards explosive discovery, Facebook rewards retention and stability.
Facebook Reels Are Still in Expansion Mode
Facebook is actively pushing Reels to retain user attention.
This creates an opportunity window where:
- New creators are tested more frequently
- Content has longer discovery lifespans
- Smaller accounts receive organic exposure
This window favors consistency over spectacle.
Momentum Over Spikes
Facebook Reels evaluate engagement across time.
Sudden view spikes followed by inactivity reduce trust.
Steady interaction signals reliability.
What Engagement Signals Matter Most
- Watch time stability
- Comment frequency
- Shares within networks
- Repeat exposure
Likes matter less than participation.
How SMM.Africa Supports Reels Momentum
SMM.Africa supports controlled engagement pacing that mirrors natural discovery.
This allows Reels to remain in testing cycles longer.
Final Thought
Facebook Reels reward patience.
Momentum beats virality.