The Micro-Influencer Economy - Why Small Creators Win Big
Brands are shifting from mega influencers to micro creators - because engagement and trust are higher in smaller, niche communities.
- Micro-influencers have stronger audience loyalty.
- They drive better ROI with authentic content.
- They scale faster with affordable engagement boosts from SMM Africa.
2025 is the year of the micro creator - and Africa is leading the charge.