The Psychology of Social Proof - Why People Follow Popular Accounts
People trust what others already trust. That’s the foundation of social proof. From followers to likes, numbers influence perception - and perception drives action.
🧠 Why It Matters
- High engagement signals trust and popularity.
- People assume large followings = expertise or quality.
- Brands use it to boost conversions and authority.
With SMM Africa, creators and brands can build instant credibility while working toward organic growth.