Weekly Pro Tip - The Retention Formula on TikTok ⏳

Weekly Pro Tip - The Retention Formula on TikTok ⏳

TikTok doesn’t care how many followers you have - it cares how long people watch. Retention drives virality.

  • Hook fast: First 2 seconds decide everything.
  • Loop smartly: End your video with the same frame as the start to trigger replays.
  • Keep it short: 8–15 seconds is the sweet spot for rewatchability.

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