Kwetu Music Label Used SMM Africa to Push New Artists to Stardom

2025-09-18 • YouTube & TikTok

Kwetu Music had talented artists but lacked a platform to promote them affordably. With SMM Africa, they ran consistent TikTok and YouTube campaigns.

Within 6 weeks, one artist’s music video hit 1.2M views, and another trended on TikTok Kenya for 4 days.

Key Takeaways

  • Used micro-promotion for each artist’s release.
  • Boosted organic discovery through consistent uploads.
  • Lowered marketing costs by 60% while increasing visibility.

Kwetu Music now launches every release through SMM Africa.

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