Kwetu Music Label Used SMM Africa to Push New Artists to Stardom
Kwetu Music had talented artists but lacked a platform to promote them affordably. With SMM Africa, they ran consistent TikTok and YouTube campaigns.
Within 6 weeks, one artist’s music video hit 1.2M views, and another trended on TikTok Kenya for 4 days.
Key Takeaways
- Used micro-promotion for each artist’s release.
- Boosted organic discovery through consistent uploads.
- Lowered marketing costs by 60% while increasing visibility.
Kwetu Music now launches every release through SMM Africa.