Mombasa Hotel Increases Bookings by 47% Through TikTok Awareness Campaign

2025-10-26 • TikTok, Instagram

Palmwave Beach Resort faced a major decline in local guests after peak holiday seasons. They needed to fill rooms during off-peak months.

⚙️ Action Plan

  • Created short, aesthetic TikToks of sunrise views and food platters.
  • Used SMM Africa’s viral engagement package to push views and shares.
  • Paired with influencer content to reach Nairobi travelers.

🌴 Results

  • Average video views: 25K–80K per clip.
  • Bookings rose 47% within 2 months.
  • Ranked under “#MombasaVacation” on TikTok trends.
“People now visit just to ‘see the TikTok hotel.’ The visibility turned our off-season into a success.” - Hotel Marketing Lead.
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