Mombasa Hotel Increases Bookings by 47% Through TikTok Awareness Campaign
Palmwave Beach Resort faced a major decline in local guests after peak holiday seasons. They needed to fill rooms during off-peak months.
⚙️ Action Plan
- Created short, aesthetic TikToks of sunrise views and food platters.
- Used SMM Africa’s viral engagement package to push views and shares.
- Paired with influencer content to reach Nairobi travelers.
🌴 Results
- Average video views: 25K–80K per clip.
- Bookings rose 47% within 2 months.
- Ranked under “#MombasaVacation” on TikTok trends.
“People now visit just to ‘see the TikTok hotel.’ The visibility turned our off-season into a success.” - Hotel Marketing Lead.