How Samuel Otieno Reached 200K Spotify Streams Using SMM Africa

2025-10-15 • Spotify

Samuel had released multiple tracks but struggled to get plays. By growing his Instagram and TikTok audiences first, SMM Africa helped him drive traffic to Spotify.

Within 6 weeks, his streams surpassed 200,000, opening doors for brand collaborations and live gigs.

Key Takeaways

  • Linked social media growth to streaming platforms.
  • Targeted campaigns in Kenyan music communities.
  • Achieved a 350% increase in engagement across platforms.

Samuel now uses SMM Africa regularly to promote each new release.

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