🏆 PRGN Awards Nairobi 2025: Creators, Agencies & Why Payments Matter with SMM Africa

🏆 PRGN Awards Nairobi 2025

The Public Relations Global Network held its 2025 Best Practice Awards in Nairobi, bringing together agency heads from over six continents. :contentReference[oaicite:5]{index=5}

What does this mean for creators, agencies and payments? Plenty:

  • 📣 With campaigns that cross markets (East Africa to Europe, to US and beyond), agencies need payment partners who understand cross-border flows. SMM Africa offers that bridge.
  • 💼 Agencies shortlisted in global awards often partner with local creators and content publishers. Ensuring payout via mobile money means faster, more inclusive compensation.
  • 🌐 The global agencies at PRGN are exploring new markets in Africa; SMM Africa’s unified payment layer gives a ready-to-use infrastructure for payout to local talent.

The message: when your story goes global, your payments should travel as easily as your creative assets. SMM Africa ensures your creators, wherever they are, get paid without friction.

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