Leveraging the 2025 G20 Johannesburg Summit

The 2025 G20 Summit will take place in Johannesburg, South Africa from 22-23 November, marking the first time the summit is held on the African continent. This creates a spotlight on African voices, issues and creative markets.

🌍 Why This Matters for Creators & Agencies

With global media attention on Africa’s growth, brand campaigns tied to the summit can use local creators to tell authentic African-stories. However, finding and activating such creators - and ensuring they have credible social proof - is critical.

🔧 SMM Africa’s Role

• 📣 Identifying African creators with strong engagement metrics for “Africa-focused summit content” campaigns.
• 💬 Running influencer campaigns on LinkedIn & Instagram aligned to themes like “sustainability”, “equity”, and “Africa’s development”.
• 📊 Using SMM Africa’s tools to show brands metrics that creators are credible and can deliver - which increases brand confidence and budgets.

📈 Campaign Outcome Example

An agency network uses SMM Africa to onboard 20 Kenyan and South African creators, runs a week-long countdown campaign in November on Instagram and LinkedIn, produces short reels and stories about “Africa’s place at G20”. As a result:

• ✅ Engagement rate across creators averaged 6.8% (above benchmark 4%)
• 💼 Two international brands signed with the network for Africa-rollout content
• 🌐 Visibility-lift in Asia and Europe audiences by 40% for the campaign hashtag

For brands and creators looking to tap the summit momentum, SMM Africa offers the curator, the metrics and the payout infrastructure all in one platform.

Join SMM Africa for Summit Campaigns