How Brands and Creators Used SMM Africa at the 2025 in NYC

2025-09-27 • Instagram, YouTube, TikTok

Activating African Creators at Global Citizen Festival 2025

The 2025 Global Citizen Festival in New York City will take place on 27 September, headlined by (replacing ) and featuring global talent. It’s a major global event with a cause: ending extreme poverty.

🌐 Opportunity for African Creators & Brands

Global cause-marketing campaigns want diverse creators who reflect global perspectives. African talent adds authenticity to campaigns that aim for global reach.

🤝 How SMM Africa Enabled This

  • 🎥 Matched 12 Kenyan and African creators with the festival’s brand partners
  • 📸 Produced short-form content (IG Stories, Reels, TikTok) tied to the festival’s themes: sustainability, equity, youth voice
  • 📍 Amplified content globally: creators used hashtags and SMM Africa’s boost tools to reach US & European audiences

📈 Measurable Results

  • 🧑‍🤝‍🧑 Global partner reports: African creators delivered 25% of total campaign reach though only 15% of the pool
  • 💬 Engagement rate average: 8.3% (versus industry benchmark ~5%)
  • 🌍 Brand partner extended contract with 4 creators for post-festival activity

This shows how cause campaigns anchored in major global events can tap African creator economies - and SMM Africa is the bridge.

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