How Brands and Creators Used SMM Africa at the 2025 in NYC
Activating African Creators at Global Citizen Festival 2025
The 2025 Global Citizen Festival in New York City will take place on 27 September, headlined by (replacing ) and featuring global talent. It’s a major global event with a cause: ending extreme poverty.
🌐 Opportunity for African Creators & Brands
Global cause-marketing campaigns want diverse creators who reflect global perspectives. African talent adds authenticity to campaigns that aim for global reach.
🤝 How SMM Africa Enabled This
- 🎥 Matched 12 Kenyan and African creators with the festival’s brand partners
- 📸 Produced short-form content (IG Stories, Reels, TikTok) tied to the festival’s themes: sustainability, equity, youth voice
- 📍 Amplified content globally: creators used hashtags and SMM Africa’s boost tools to reach US & European audiences
📈 Measurable Results
- 🧑🤝🧑 Global partner reports: African creators delivered 25% of total campaign reach though only 15% of the pool
- 💬 Engagement rate average: 8.3% (versus industry benchmark ~5%)
- 🌍 Brand partner extended contract with 4 creators for post-festival activity
This shows how cause campaigns anchored in major global events can tap African creator economies - and SMM Africa is the bridge.
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