Gaming Creators Tap into the 2025 via SMM Africa

2025-10-14 • YouTube, Twitch, TikTok

Activating Creators Around LoL Worlds 2025

The 2025 League of Legends World Championship will run from 14 October to 9 November across Beijing, Shanghai and Chengdu in China. It’s one of the largest esports events globally, drawing huge audiences.

🎮 Why this is a big-opportunity for African creators

Esports brands want fresh voices, new markets and localised storytellers. African gaming influencers are under-represented, creating a gap.

🔧 How SMM Africa supports the activation

  • 🔍 Curate African gaming creators with strong authentic followings on Twitch/TikTok.
  • 📹 Create campaign packages: live-watch parties, commentary clips, highlight reels for LoL content.
  • 💸 Facilitate brand deals and payout via SMM Africa’s creator-marketplace infrastructure.

📊 Impact Metrics Example

The agency runs a “Watch with Africa” livestream campaign across 5 creators:

  • 👥 Combined unique live views: 450,000
  • 📈 Growth in each creator’s follower base: +14% in 4 weeks
  • 💡 Brand partner engagement (sponsors) saw click-through-rate of 3.2% (industry average 1.8%)

For African creators and agencies aiming to enter global esports flows, SMM Africa provides the platform, deals-network and operational support.

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