Gaming Creators Tap into the 2025 via SMM Africa
Activating Creators Around LoL Worlds 2025
The 2025 League of Legends World Championship will run from 14 October to 9 November across Beijing, Shanghai and Chengdu in China. It’s one of the largest esports events globally, drawing huge audiences.
🎮 Why this is a big-opportunity for African creators
Esports brands want fresh voices, new markets and localised storytellers. African gaming influencers are under-represented, creating a gap.
🔧 How SMM Africa supports the activation
- 🔍 Curate African gaming creators with strong authentic followings on Twitch/TikTok.
- 📹 Create campaign packages: live-watch parties, commentary clips, highlight reels for LoL content.
- 💸 Facilitate brand deals and payout via SMM Africa’s creator-marketplace infrastructure.
📊 Impact Metrics Example
The agency runs a “Watch with Africa” livestream campaign across 5 creators:
- 👥 Combined unique live views: 450,000
- 📈 Growth in each creator’s follower base: +14% in 4 weeks
- 💡 Brand partner engagement (sponsors) saw click-through-rate of 3.2% (industry average 1.8%)
For African creators and agencies aiming to enter global esports flows, SMM Africa provides the platform, deals-network and operational support.
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