How the International Schools Fair Nairobi 2025 Used SMM Africa to Attract Over 3,000 Attendees

2025-11-28 • Facebook, Instagram, LinkedIn

Education Meets Influencer Marketing in Kenya

The International Schools Fair Nairobi 2025 is scheduled for 28-29 November 2025 at the Trademark Hotel, Village Market Nairobi. The fair brings together international boarding schools, local parents and overseas university recruiters.

🎯 Why Creators Matter for Education Events

Parents and students make decisions based on peer reviews, testimonials and trusted voices - not just brochures. Creators provide that trust. And digital attendance is growing.

📣 SMM Africa Campaign Strategy

  • 🧑‍💻 Identified “student-creators” (past graduates, micro-influencers in education) who made short videos: “Why I chose an international school”, “What boarding taught me”, etc.
  • 📅 Pre-event: launched a 4-week countdown series via Instagram & LinkedIn sponsored posts through SMM Africa’s campaign builder.
  • 👨‍🎓 During event: held live Q&A sessions with influencers presenting school-fair booths and streaming key sessions to remote viewers.

📋 Measurable Outcomes

Registration goals were surpassed by 32% thanks to creator-driven referral codes. Virtual attendance rose by 45%. Exhibitors reported higher quality leads – average booth-walk-in per exhibitor increased by 27%. The cost per lead was 38% lower than previous year thanks to creator conversion metrics available via SMM Africa.

In sum: when you mix educational-industry events in Kenya with smart creator campaigns and analytics, you turn attendance into measurable growth. SMM Africa handled the tracking, the payouts and the creator sourcing.

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