How a County Tourism Board Boosted Local Tourism with SMM Africa

2025-05-10 • Facebook, YouTube, TikTok

Turkana County Tourism Board wanted to attract domestic tourists. They partnered with SMM Africa to run coordinated social media campaigns.

  • Produced and boosted short travel videos on TikTok and YouTube.
  • Increased online mentions by 280%.
  • Tourist visits rose by 45% during the 2-month campaign.

“It proved that even counties can go viral when using the right growth tools.”

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