How a County Tourism Board Boosted Local Tourism with SMM Africa
Turkana County Tourism Board wanted to attract domestic tourists. They partnered with SMM Africa to run coordinated social media campaigns.
- Produced and boosted short travel videos on TikTok and YouTube.
- Increased online mentions by 280%.
- Tourist visits rose by 45% during the 2-month campaign.
“It proved that even counties can go viral when using the right growth tools.”