How M-Pesa Agents Used SMM Africa to Increase Awareness and Foot Traffic
Local M-Pesa agents wanted to reach nearby users with offers and updates. They used SMM Africa’s geo-targeted campaigns to boost post visibility in their regions.
- Created and boosted local offer campaigns on Facebook and WhatsApp groups.
- Increased walk-in traffic by 35% within the first month.
- Expanded network visibility beyond just physical locations.
“We used to rely on word of mouth - now customers find us online.” - M-Pesa Agent Representative