Gadget Shop in Nairobi Triples Online Sales Using Influencer Reviews

2025-10-26 • Instagram, YouTube, TikTok

TechXpress Kenya sold gadgets through a small CBD shop but wanted more online buyers through Instagram and YouTube.

💡 Approach

  • Identified 3 local tech reviewers for affordable collaboration.
  • Boosted their unboxing videos through SMM Africa’s targeted campaigns.
  • Integrated WhatsApp catalog for instant ordering.

📊 Key Wins

  • Video views surpassed 1.3 million total.
  • Instagram DMs tripled - 60% of new clients came from influencer content.
  • Revenue up 210% in three months.
“Our shop feels like a brand now. Everyone mentions the video they saw first.” - Store Owner, TechXpress Kenya.
← Back to All Stories