Gadget Shop in Nairobi Triples Online Sales Using Influencer Reviews
TechXpress Kenya sold gadgets through a small CBD shop but wanted more online buyers through Instagram and YouTube.
💡 Approach
- Identified 3 local tech reviewers for affordable collaboration.
- Boosted their unboxing videos through SMM Africa’s targeted campaigns.
- Integrated WhatsApp catalog for instant ordering.
📊 Key Wins
- Video views surpassed 1.3 million total.
- Instagram DMs tripled - 60% of new clients came from influencer content.
- Revenue up 210% in three months.
“Our shop feels like a brand now. Everyone mentions the video they saw first.” - Store Owner, TechXpress Kenya.